Lean In with Laura is a holistic coaching and mentoring service focusing on empowering people to create the lives they envision.
Laura wanted a hand drawn and loose feel to her logo and branding and have a very clear vision of the colours she wanted to incorporate. She also had a clear marketing plan through use of social media and an image of how she wanted to use her logo and branding in this space.
I created textured shapes using both watercolours and oil paints and the line work was hand drawn and then moved to digital. The logo was provided in a spectrum of colours to allow for flexibility and a fun 'mix-and-match' approach to Laura's social media presence, while still keeping to a colour palette specific to the brand.
All textures created for this logo- both those that were used and the sample pieces- where provided in digital format so that Laura could use them in her future marketing as well.
For inspiring and uplifting content, be sure to check out her insta @leaninwithlaura
